© 2017 SF100 Events Pte Ltd.

Please reload

Recent Posts

Sisu Gala Night - Grand Finale of the Centenary Year’s Celebrations

December 11, 2017

Please reload

Featured Posts

Moomin Day at Central Public Library promotes Moomin philosophy for life: love, tolerance and adventure

May 25, 2017

On June 3rd, 2017 Suomi Finland 100 Singapore (SF100SG) will bring a fun family day to Central Public library by organising a Moomin event with storytelling, Moomintroll meet-and-greet, activities, and art exhibition.


This year the Republic of Finland is celebrating 100 years of independence, and as part of the celebrations SF100SG will bring a piece of Moomin world to Singapore. Originating from Finland the Moomins have been deeply loved around the world for the past six decades.


The Moomins are the central characters in a series of books and a comic strip by Swedish-Finn illustrator and writer Tove Jansson. They are a family of trolls who are white and roundish, with large snouts. The carefree and adventurous family lives in their house in Moominvalley. They have many adventures with their various friends. The first book featuring Moomins was published in 1945.


Moomin storylines are filled with adventure and pensiveness, but you can also find love, importance of family, bravery, tolerance, and loyalty in Tove Jansson’s works.


  • The Moomin characters are a vivid representation of the wide range of human emotions, but they are mostly kind and good natured and keen on helping and promoting a message of peace and forgiveness. This message perfectly fits the needs of today's world, says Katariina Benedetti, Project director of SF100SG.


Moomins gaining popularity in Singapore


The Moomin stories have been translated to over 50 different languages, and have given inspiration to two animation series and one movie. In Asia, the Moomins have gained tremendous popularity in Japan ever since the translated books and an animation series were released in the late 1960’s.


In addition to Japan, Moomins have a strong fan base in Korea and China. Singapore is a new market for the Moomins, but they are steadily gaining popularity through different events organized in the city.


  • The culture of kindness that Singapore is promoting happens to be a perfect environment for the Moomins. They are welcoming by nature, they are accommodating, they are gracious and helpful. They make mistakes but they learn from them, says Benedetti.


Meet-and-greet Moomintroll at the library



Unlike many popular cartoon characters, Moomintroll is an agreeable fellow who’s interested in everything he sees. The world is full of exciting things to investigate, but Moomintroll particularly loves collecting rocks and shells. He also loves the sea, as does the whole Moomin family. The Moomin family includes Moomintroll, Moominmamma and Moominpappa, and they live in the Moominhouse together with Sniff and Little My.


Moomintroll will be available for meet-and-greet at the Moomin day after each storytelling session.



Moomin and the Northern lights exhibition is held at the Central Public Library from the 27th of May to 16th of June. Exhibition showcases original drawings from the movie Moomins on the Riviera, and photographs of the Northern lights by Finnish award-winning nature photographer Martti Rikkonen.


More information on Moomins: www.moomin.com


For more information contact: Katariina Benedetti, Project director, Suomi Finland 100 Singapore: katariina.benedetti@sf100.sg or phone: 8818 0582.

Share on Facebook
Share on Twitter
Please reload

Follow Us